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English College Portal/Faculty of Business Administration
Dr. Makarand Upadhyaya Publications

  Selected Publications

Journal Papers- International :

  • Market Probability And Business Strategy Design In Indian Retail Sector- An Empirical Study, Iranian Journal Of Management Studies, 2012.
  • Business Strategy Design In Indian Airlines Sector- An Empirical Study, Jordan Journal Of Business Administration, 2012.
  • Projective Techniques And Brand Image Research: An Exploration Of Personification Methods, Business Management Review, Academy Of Taiwan Business Management Review Taiwan, August, 2010.
  • A Review: Exploring Branded Generic Drugs By Indian Pharmaceutical Multinational Companies As A New Prospect, Pharmacophore (An International Research Journal), Vol.2, Issue-6; November-December 2011.

 

National Publications :

S. No.

Name Of The Research  Paper/Article

Name Of The Journal/ Magazine

Publication

Publication Date

1.       

Marketing In rural India: The Innovative selling mantra

Abhinav

Journal of Management, Mumbai

Oct, 2012

2.       

Influence Of Destination Image &Destination Personality- An Empirical Analysis-The Discussion Of The Research Approach

Journal Of Marketing & Communication

NIILM Centre For Management Studies (NIILM - CMS)

Plot No. 53, Knowledge Park - V

Kuleshara Post Office

Surajpur-Ghaziabad Road

Greater Noida - 201306

Jan-March,

2012

3.       

Political Branding In India:
Believing A Candidate In The Age Of Uncertainty ”,

Elk Asia Pacific Journal Of Marketing & Retail Management (International Journal Of Marketing)

Elk Asia Pacific Journals,1209, 12th Floor, Pearls Omaxe, Tower -1,Netaji Subhash Place, Pitam Pura, New Delhi -110034

March,

2012

4.       

 A Review: Exploring Branded Generic Drugs By Indian Pharmaceutical Multinational Companies As A New Prospect

 Pharmacophore

(An  International Research Journal)

ISSN 2229 - 5402

Vol.2, Issue-6; November-December 2011

Pharmcophor

(An International Research Journal)

Vol.2, Issue-6; November-December 2011

5.       

Generational Differences In Work Commitment Of Software

Professionals: Myth Or Reality?

Abhigyan

For School Of Management
“Danita Kendra”
B-18, Nqutu Institutional Area,
New Delhi- 110016

Vol. 28 No. 4 (January - March 2011)

6.       

Ooh- Catching People On The Move

Marketing Mastermind

Ifni Press

Hyderabad

October ,

2010

7.       

“Communicating Corporate Image In The Hotel Industry” ,

 

JMC

Journal Of Marketing And Communication (Refereed Journal)

NIILM, New Delhi,

Jan-Apr,

 2009

8.       

Contributed A Chapter Titled  In An Edited Book On Pester Power Effect Of Advertising On Children

Derivative Book

Vanshika, Jaipur

July,

2009

9.       

An Empirical Study: Factors Affecting News Paper Readership Of English Dailies”,

Gitam Journal Of Management (Formal Acceptance Received)

Gandhi Institute Of Technology And Management (Gitam), Rushikonda, Visakhapatnam

July,

2009

10.   

Motivating And Managing Your High Performing Sales Team, Jaipur,

Oorja

(Refereed Journal)

Journal Of Management, Isim

Sept-Dec,

2008

11.   

The Growth And Development Of Indian Global Healthcare Destinations, JMC

Journal Of Marketing And Communication (Refereed Journal)

NIILM,

New Delhi

Sept- Dec,2008, Volume 4 /Issue 2

12.   

Understanding Value Of Your Employees?

HRD Newsletter,

HRD-Network, Hyderabad

Nov,2008,

Vol. 24/

Issue 8

13.   

 “Ingredient Branding-A Strategy Option”

Marketing Mastermind

Icfai, Hyderabad

March ,2007

14.   

“Going Rural: The New Branding Mantra”

Advertising Express.

Icfai, Hyderabad

October, 2007

15.   

 “Quality Of Management Education In India” In, 4-10 June 2007.

University News (Weekly Journal Of Higher Education)

Association Of Indian Universities

June ,

04-10,

 2007

16.   

India – A Global Healthcare Brand

Johor

Journal Of Hospitality Application And Research

Department Of Hotel Management,

Bit , Ranchi

July,

2006

17.   

The Power And Influence Of Fashion On Generation Y

Global Management Review

Sona School Of Management ,

Salem

Nov.

2006

18.   

Marketing Success Through Holistic Branding

Indian Journal Of Marketing(Refereed Journal)

Indian Journal Of Marketing , New Delhi

March ,

2006

19.   

Millennial Marketing

The Indian Journal Of Technical Education

(Refereed Journal)

Indian Society For Technical Education, New Delhi

Oct-Dec,

2005

20.   

21st Century MBAMarketing Curriculum For Worldwide Trade

The Indian Journal Of Technical Education (Refereed Journal)

Indian Society For Technical Education, New Delhi

Oct-Dec,

2005

21.   

How To Hire And Retain Best Employees

Marketing Master Mind

Icfai-Journal

Hyderabad

July ,

 2005

22.   

Experiential Marketing

Marketing Master Mind

Icfai-Journal

Hyderabad

July,

  2005

23.   

Influence Of Reference Groups On Marketing Communication

International Journal Of Communication

International Journal Of Communication

Bits

Bahri Publication

New Delhi

Jan-June , 2004

Assessment Of University Image Through Evaluating Belief Strength And Consistency

Indian Journal Of Marketing(Refereed Journal)

Indian Journal Of Marketing, Delhi

Oct. 2004

25.   

Marketing Strategies For The Promotion Of Legacy Site

Oorja

(Refereed Journal)

India  International Institute Of Management, Jaipur

 Sep-Oct.

2004

26.   

New Product Growth; A Key To Organizational Profitability

Oorja(Refereed Journal)

India  International Institute Of Management, Jaipur

 Sep-Oct.

2004

27.   

Selling Cycle And Sales Force Deployment

Jims 8m

Jims Strategic Consulting Group New Delhi

Oct-Dec., 2003

28.   

Consumer Behavior And Consumption Pattern Of Shampoo In Ujjain: Micro Level Study

Bikaner Journal Of Management

Institute Of Management Studies, Bikaner

Sept.2003

29.   

The Value Of Global Branding

Prayaas

Prayaas

Mody College Of

Management Studies, Lakshmangarh. Sikar

Jan.-June, 2003

30.   

Student Evaluations: Key To Teachers, Performance

University News

University News

Association Of Indian University,

New Delhi

Oct. 14-20,

 2002

31.   

Consumer Behavior And Online Marketing

Indian Journal Of Marketing(Refereed Journal)

Indian Journal Of Marketing

New Delhi

Oct. 2002

32.   

Communication: A Positioning Weapon

International Journal Of Communication

International Journal Of Communication

Bits

Bahri Publication

New Delhi

Jan-June ,

2002

33.   

How To Gain And Retain Good People

Indian Journal Of Training And Development(Internationally Refereed Journal)

Indian Society For Training And Development, New Delhi

July-Sept. 2001

34.   

Rural Market-Features And Promotional Strategies

8m

Jims

Jims

8m

New Delhi

Oct.-Dec. 2000

35.   

Global Marketing-A Successful Career

Prayaas

Prayaas

Mody College Of

Management Studies, Lakshmangarh. Sikar

 

36.   

Advertising As A Career

 

HRD Newsletter

National HRD Network

Hyderabad

March, 2004

 

Book Review

S. No.

Name of the Book review

Name of the Publication

Publication

Publication date

1.       

Then 8th Habit From Effectiveness to Greatness

Times of India

Education Plus

The Times of India Publications

Jaipur

4 Sept.2006

 

Books

S. No

Name of the Book / Derivative book

Name of the Publication

Publication Schedule

1.       

Fundamentals of Retail Management

Pearsons Publications, New Delhi

In the press

2.       

Trends in Indian Retailing

 (Derivative book)

ICFAI Press,

Hyderabad

In the process