To be a center of excellence in business education, research,
and community service at the national and international levels.
To prepare professionals with cutting-edge business
skills who create real value for businesses.
To address local and global business challenges through
To contribute positively to the development and
well-being of the local society by providing training and consultancy.
Create a culture of
teamwork, organizational citizenship, and professionalism.
Build a strategic
partnership with potential employers.
3. Raise the student admission and evaluation standards.
4. Adopt world-class learning and teaching methods and
5. Enhance faculty professional development process and enrich
students' learning experience.
6. Encourage scientific production, innovation and entrepreneurship
among students and faculty.
7. Create international cooperation with top universities for
higher studies and research opportunities.
8. Develop an effective system to recruit, evaluate, and reward
Establish academic programs
needed to support key fields of importance to the region and the Kingdom.